Random Talk

I only 30 yrs old and having 3 kids already. Sometimes seeing myself in mirror, I can’t recognise myself where I am single and no commitment. Looking back I was so bubbly pretty and everyone back home praise me. But now looking at the mirror I only can see a haggard mother who fat no time to comb hair and left by society where my husband still can mingle around and socialise to other and friends. I jealous to my husband to my friends despite being tired at work they still can do what they want ( socialise ) but me? I don’t even know myself lost confidence and I really tired being a mum taking care 3 kids house and anxiety depression I have thinking that my husband might cheating. He meet diff ppl, he still can do what he want to do. I just rant here as I feel unfair Like I want myself my life back But can’t be selfish as I also want my kids I see my husband photo enjoying with friends with girls leaning to him and that’s make me want to divorce. I at home mum, fat and haggard no time for myself while husband having a good time with friends. I just want to rant but can’t confront him What to do

A Mentor’s Moment of Clarity During a recent mentor-mentee matching session, part of a startup ecosystem — I was asked a question that gave me pause: “Chervee, should I find a co-founder? If yes, how do I find the right one? What criteria should I use?” It’s a simple question on the surface, but one that every founder eventually confronts and few are truly prepared to answer. Having co-founded BioChromatographix International (BCI), a Singapore-based biotech startup behind the AXISFLOW™ Next-Generation Monolithic Chromatography Media, I’ve lived the ups and downs of building a company from scratch. From this experience, I can say with conviction: Every biotech founder needs a ‘commercial’ co-founder — someone who complements the science with business insight, market understanding, and strategic focus. In this article, I’ll share why that matters, what I’ve learned from building BCI, and practical advice for biotech founders seeking the right commercial co-founder. The Essential Role of Co-Founders in Biotech When launching a biotech venture, it’s natural and often necessary to focus deeply on the science. Biotech is capital-intensive, complex and filled with technical unknowns. Many founders come from scientific backgrounds, driven by discovery and innovation. But here’s the truth I learned early on: Technology doesn’t build a successful company. People do. Co-founders aren’t just business partners. They’re your sounding board, your strategic compass, and — sometimes — your emotional lifeline. At BCI, I co-founded the company with Scott M. Wheelwright, PhD; whose deep technical expertise perfectly complements my commercial and strategic focus. From day one, Scott has been more than just a co-founder. He’s been a collaborative mentor, a critical thinker, and someone I trust deeply. I still remember him saying, “I’m not much of a conversationalist, but you have a real strength in sales, marketing and building relationships.” That candid moment reminded me that great partnerships aren’t about being alike. They’re about bringing different strengths to the table and trusting each other to lead where we shine. What Does ‘Commercial’ Really Mean in Biotech? The term commercial can mean many things. In the context of biotech startups, a commercial co-founder brings a specific set of capabilities: Understanding the market landscape and unmet customer needs Realistically positioning and pricing products based on pain points Building go-to-market strategies tied to regulatory and technical milestones Communicating value to investors, customers, and partners Bridging science with practical, scalable business solutions At BCI, this mindset has been foundational. Our AXISFLOW™ monoliths combine Advanced Methacrylic Polymer Technology with proprietary “Inverted Morphology” designed to solve real-world purification challenges. But without a commercial lens, we risked building something brilliant but irrelevant. Having commercial strategy embedded early helped us avoid the trap of “technology push.” It forced us to prioritize what matters to customers and focus on getting to market with clarity and speed — not perfection. The Humbling Reality of Commercializing Biotech Innovations Commercializing biotech isn’t glamorous. It’s messy, slow and full of hard truths. In our early days at BCI, we believed we had a game-changing product. But we quickly realized that customer adoption is never instant even for superior technology. Biopharma users often default to legacy systems unless they’re given compelling, validated reasons to switch. That’s why the question “Who needs this, and why now?” became our daily compass. A commercial co-founder keeps the company grounded. They ask uncomfortable questions, push for clarity, and ensure every technical decision aligns with customer value. They also drive momentum by translating big vision into tangible goals: What must we prove? Which customers can be first adopters? What pricing strategy removes friction? Having a commercial mindset from the start helps teams prioritize what’s needed to get to market sooner. It’s not just about branding or messaging. It’s about setting realistic launch goals, identifying the fastest viable path to revenue, and focusing technical development on what early adopters will pay for. That clarity and direction can be the difference between endless iteration and real traction. This thinking helped us move beyond theory. It turned launch from an abstract concept into a series of defined, achievable steps making commercialization feel actionable, not aspirational. When and How to Find a Commercial Co-Founder If you’re currently a solo biotech founder or wondering whether to bring someone on board, here’s my advice: Start early — before you’re overwhelmed. Finding a commercial co-founder before your vision and values are fully locked allows you to build with that partner, not just bolt them on later. Scott and I started early at BCI, which allowed us to co-create the foundation. That gave us faster decision-making and stronger alignment. Here are some principles that helped and may help you too: 1. Look for More Than Just Skills A great commercial co-founder should know go-to-market strategy, pricing, and customer behavior. But more than that, they should share your values and vision. Ask yourself: Do we believe in the same mission? Can we challenge each other respectfully? Are our strengths complementary? Are we equally committed to the long road ahead? Great partnerships are built on trust, not just resumes. 2. Broaden Your View Don’t just look for someone with an MBA. Some of the best commercial leaders in biotech come from hybrid backgrounds — regulatory, pharma, business development, or technical sales. Explore startup ecosystems, biotech accelerators or pitch events. You may find the right partner in an unexpected place — someone who gets your science and can see the business potential. 3. Test the Fit Before You Formalize It Before formal commitments, collaborate on small projects: pitch decks, discovery interviews, strategy sessions. This reveals how you solve problem together, how you handle disagreement and whether you can sustain momentum under pressure. 4. Be Honest About Your Gaps Many founders avoid looking for a co-founder because they aren’t sure what to look for or fear exposing their blind spots. That’s okay. Clarity is the first step. What are your superpowers and what type of partner would truly challenge and complement you? In my case, I could lead commercial execution, but I needed someone like Scott with deep technical vision to build a product platform customers could trust. Building the Partnership: Lessons from BCI One of the smartest decisions we made at BCI was to treat our co-founder relationship as a long-term collaboration, not a transaction. We came from different worlds — Scott from pharmaceutical product development and chromatography; I came from pharmaceutical commercialization and biotech strategy. On paper, it looked like a classic “tech and business” duo. But what made it work was that we deeply respected each other’s judgment. We debated often but always from a place of mission alignment. Here are a few lessons that shaped our partnership: 1. Define Roles, But Stay Fluid Early on, we wore every hat. As we grew, we gradually clarified ownership. But we stayed focused on outcomes, not egos. 2. Communicate, Even When It’s Uncomfortable From pricing pivots to delays in R&D, we talked early and often. That transparency-built trust and made us faster decision-makers. 3. Revisit the Vision Often Your original idea will evolve. And that’s not failure — it’s growth. AXISFLOW™ had to shift form, price point and validation level based on customer input. Because we were aligned, those pivots felt natural, not painful. 4. Build Around Momentum, Not Titles We stayed focused on progress: Are we learning faster than competitors? Are customers excited to test? Are we staying motivated despite uncertainty? In biotech, where timelines are long, that momentum is your true lifeline. What If You Can’t Find a Commercial Co-Founder? Not every biotech startup starts with a dream team. That’s okay. But if you don’t have a commercial co-founder, you need to intentionally fill that gap early. Here’s how: 1.Build a Commercial Advisory Circle Assemble advisors who’ve launched, sold or scaled similar products. Their insight on pricing, messaging and market entry will save you months. 2.Hire for Mindset Even one early commercial hire can help but look for curiosity and clarity, not just titles. Fractional CCOs or contractors can offer flexibility. 3.Get Out of the Lab Founders must engage in customer discovery, even if it feels unnatural. Ask direct questions. Attend industry events. Learn what your future customers care about. 4.Focus on the Right Signals Patents, specs and pitch decks are great but they don’t validate product-market fit. Watch for signs like: Requests for demos or pilots Customers sharing their pain points Willingness to co-develop or test 5.Don’t Wait for Perfect You don’t need a polished product to start selling. You need a clear narrative and a way to de-risk the first buyer’s decision. Work on polish later. Start with clarity. The Humble Power of Complementary Founders The biotech ecosystem needs more honest stories about founders who lean into complementary strengths. We often glorify the lone scientific genius but building a biotech company isn’t a solo act. It’s a team sport and the most resilient companies are built by co- founders who challenge, complement, and grow alongside each other. For every founder driven by the thrill of discovery, there’s immense value in a commercial co- founder who brings clarity to the market, asks the tough but necessary questions and turns vision into traction. This isn’t about business plans and sales decks; it’s about building a company that understands its customers as deeply as it understands its science. If you’re a biotech founder pondering your co-founder journey, ask yourself: What am I best at and where do I need support? Who can push me to see blind spots without undermining the mission? How do we build a partnership rooted in mutual respect, honesty and shared ambition? Because in the end, the hardest challenges in biotech rarely come from the science itself. They come from translating that science into something the world can use. And the right commercial co-founder doesn’t just help you build a product; they help you build a company that lasts. Pop over here : www.biochromatographix.com

For more than a century, bead-based chromatography has been the foundation of purification. It has served us well from producing lifesaving biologics to everyday applications such as high-fructose sweeteners and water purification treatment. But today, as advanced therapies such as gene therapies, mRNA vaccines, viral vectors, exosomes and cell therapies reshape the future of medicine, the limitations of diffusion-based purification are becoming impossible to ignore. The reality is simple: Methods designed a hundred years ago cannot keep pace with the therapies of tomorrow. Incremental improvements won’t solve the problem. What we need is a fundamental shift — one that replaces slow diffusion with rapid convection. This conviction led me to co-found BioChromatographix International (BCI) in Singapore, alongside my colleague and friend Chervee Ho. Chervee is not only a remarkable marketing strategist but also someone who deeply understands how to connect innovation with real customer needs. I feel truly fortunate to have her as a co-founder, because if there is one lesson I have learned, it is that groundbreaking technology only matters when it’s paired with customer-centric execution. The Problem, the Solution and Why It Matters The Problem: Traditional bead-based chromatography is diffusion-limited. While effective for proteins and small molecules, it struggles with large biomolecules — viruses, plasmids, mRNA, exosomes and others that cannot access most of the pore volume. This makes purification slow, inefficient, and costly. The Solution: At BCI, we developed the AXISFLOW™ platform: a monolithic chromatography medium with interconnected microchannels. Instead of diffusion, liquid moves through these channels by convection, enabling rapid and efficient purification even for the largest biomolecules. In essence, we remove the diffusion bottleneck — delivering purification that is faster, more scalable, and more cost- effective. Why This Matters: The promise of advanced therapies is extraordinary, but their cost of goods remains a critical barrier to patient access. If purification cannot keep pace, many therapies will remain out of reach. AXISFLOW™ directly tackles this bottleneck — helping innovators cut costs, shorten timelines, and bring next-generation treatments to the people who need them most. Breaking Beyond Beads To appreciate the shift, consider how traditional chromatography works. Porous beads provide surface area, but molecules must slowly diffuse in and out of tiny pores. This design is efficient for small molecules, but for large biomolecules, diffusion is a roadblock. AXISFLOW™ replaces beads with a monolithic solid phase — a sponge-like structure full of interconnected channels just a few microns wide. Instead of being forced into dead-end pores, liquid flows freely through these paths, carrying molecules across a vast surface area at high speed. Think of it this way: A bead-packed column is like stacking oranges in a box, where liquid trickles only around the gaps. AXISFLOW™, in contrast, is like a sponge that liquid moves through the entire structure with ease. This is what makes convection the future of purification. Innovation Starts with Imagination Over the years, I have come to believe that innovation is too often held back by a lack of imagination. Drug development has always advanced in step with our ability to measure. As soon as we gain new ways to quantify molecular properties or biological effects, we unlock new opportunities in design. Bioprocessing is no different. Today, tools like advanced analytical testing and additive manufacturing allow us to imagine and realize entirely new purification approaches. What once required months and tens of thousands of dollars to prototype can now be tested within days. At BCI, these tools have been essential in developing and refining AXISFLOW™. Imagination drives new ideas. Measurement and iteration make them real. Together, they open doors to the future of bioprocessing. Building with the End-User in Mind One of the most important lessons I’ve learned is that science alone doesn’t guarantee success. Many brilliant technologies fail not because they don’t work, but because they don’t solve the right problem for the end-user. That’s why at BCI, we engage early with innovators and collaborators. We provide sample materials during process development so our partners can test, validate and adapt their workflows from the very beginning. This ensures AXISFLOW™ is applied where it delivers maximum value while avoiding costly rework or regulatory disruption down the road. Ultimately, process development is not research for its own sake. It is about delivering safe, effective products to patients faster, at lower cost, and at higher quality. That means starting with the end-user in mind, every time. Why Biotech Moves Slowly and How We Can Help Our industry is famously conservative in adopting new technologies. Unlike consumer products, where multiple models can be released under one approval, every drug requires its own license. That makes changes expensive, time-consuming, and risky. The best way to overcome this barrier is by integrating new technologies early in development. By adopting AXISFLOW™ at the start, companies can build purification strategies that scale with them — avoiding painful changes later, while gaining efficiency and lowering costs from day one. Looking Ahead Throughout my career, I have been fortunate to be part of transformative moments: helping develop the first HIV and hepatitis C diagnostics in the U.S., building biotech companies in China and now pioneering purification innovation in Singapore. The common thread across all of these experiences is clear: Progress happens when science, engineering and customer needs align. With AXISFLOW™, we aim to bring that alignment to the next generation of advanced therapies. By moving from diffusion to convection, we can make purification faster, more scalable, and more accessible — ensuring that therapies don’t just remain scientific achievements, but become realities for patients worldwide. I am deeply grateful to the BCI team, and especially to Chervee, for the vision and drive that make this possible. Together, we are reimagining chromatography and shaping a future where efficiency truly exists in every channel. Opportunities are everywhere. The challenge is to imagine them clearly — and the responsibility is to turn them into solutions that make a lasting difference. Pop over here : www.biochromatographix.com

Read about tips and tricks to boost your family's immune system! https://sg.theasianparent.com/heres-how-you-can-boost-your-familys-immune-system-with-these-natural-compounds

Hiring a freelance web designer Singapore or a professional web design agency isn’t cheap, and it shouldn’t be. A well-crafted website is a powerful business asset. But think of it like buying a car. Would you buy a BMW and then skip oil changes, never rotate the tires, or ignore warning lights? Of course not. Just like cars, websites need upkeep. Maintenance ensures that all the technical components, from plugins and CMS platforms to security systems, stay up to date and functional. Without it, your shiny new website can turn into a clunky, outdated liability in just a few months. Thinking of hiring an agency for ongoing website maintenance? Hold on a sec, you might want to talk to a freelance web designer in Singapore instead. Why? ● Lower costs (no big agency overhead) ● Direct communication (no middlemen) ● Faster response time (especially for urgent fixes) ● Tailored packages (you pay for what you actually need) Many freelance designers offer monthly website maintenance plans that cover everything from plugin updates and backups to SEO checks and bug fixes. Some even include content support or reporting. Unlike agencies that might slot you into a generic tiered plan, freelancers tend to work more closely with their clients, meaning you get proactive suggestions, transparent updates, and hands-on service. And the best part? They’re often the same person who built your site, so they know it inside and out. Visit our site : ** censored link **

Let’s be real. Singapore has one of the highest internet penetration rates in the world, and users here don’t tolerate slow or outdated websites. What happens when you skip ongoing website maintenance? ● You Lose SEO Rankings: Outdated sites drop off Google fast. Broken links and poor performance are penalized. ● You Risk Getting Hacked: Cyber-attacks on SMEs are on the rise. An unmaintained site is a hacker’s playground. ● Your Site Slows Down: Old scripts and plugins make your site sluggish — killing conversions. ● Broken Forms Mean Lost Leads: If your contact or quote forms aren’t working, you’re literally flushing money down the drain. Even if you hired the best web design Singapore agency or freelancer, your site won’t keep performing without regular check-ins. Prevention is cheaper (and smarter) than repair. Website maintenance is the digital version of locking your doors, changing the oil, and cleaning the windows. User experience (UX) is a big deal. In fact, it’s one of the top factors that affect conversions. A laggy, buggy site turns users away before they even see what you offer. With regular website maintenance, you can: ● Fix slow-loading pages ● Remove or replace broken links and images ● Ensure forms and buttons work correctly ● Keep design elements functioning smoothly across all devices and browsers When your website works flawlessly, visitors are more likely to stick around, trust your brand, and eventually become paying customers. Google Cares About Maintenance (a Lot) Let’s talk about SEO. Many businesses in Singapore invest heavily in search engine optimization — but guess what? All those keyword-rich blogs and backlinks won’t mean much if your website performs poorly. Search engines like Google use dozens of performance signals to rank websites, including: ● Mobile responsiveness ● Page load speed ● Security (HTTPS) ● Broken links ● Content freshness ● Site uptime If your website is slow, broken, or outdated, Google will push it further down the search results, no matter how good your SEO strategy is. Routine maintenance directly impacts these metrics. In short: good maintenance = better SEO. Visit our site : ** censored link **

Website maintenance isn’t just about updating a plugin or refreshing a few photos. It’s a structured, strategic process that ensures your site stays functional, secure, and competitive. Here’s a quick breakdown of what smart website maintenance includes: ● Software & Plugin Updates: Platforms like WordPress need regular updating to avoid vulnerabilities. ● Security Checks: Malware scanning, firewall setup, and monitoring are must-haves in today’s cyber-threat landscape. ● Speed Optimization: Compressing images, minimizing scripts, and using caching tools keep your website fast. ● Mobile & Browser Testing: With so many devices and browsers in use across Singapore, compatibility testing is critical. ● Content Refresh: Updating service pages, blogs, or portfolios helps SEO and keeps your audience interested. These aren’t just tech tasks, they’re direct revenue protectors. Many small businesses in Singapore assume cyberattacks only happen to big corporations. Wrong. In fact, small and medium-sized businesses are often targeted because they lack ongoing website maintenance and security. If your website isn’t regularly updated, hackers can exploit outdated code, unpatched plugins, or simple backdoor vulnerabilities. Website maintenance helps by: ● Keeping your CMS and plugins updated ● Installing firewalls and malware protection ● Running regular security scans ● Backing up your site regularly, so you can recover quickly if something goes wrong Skipping these basics could lead to data loss, website defacement, or even legal trouble, especially if you’re collecting customer information. Whether you’re working with an agency or a freelance web developer Singapore, make sure you know what’s included in their website maintenance scope. You deserve transparency and reliability. Visit our site :** censored link ** #freelancewebdeveloperSingapore #websitemaintenance #ongoingwebsitemaintenance

Your website is your brand’s digital storefront. Like any shop on Singapore’s bustling Orchard Road or CBD, it requires regular upkeep to remain appealing, secure, and effective. Many businesses invest heavily in web design in Singapore, but once the site goes live, they disappear. Big mistake. Ongoing website maintenance ensures your site performs well, stays secure, and remains Google-friendly. It’s not just tech housekeeping, it’s a strategic growth tool. Think about this: Your site’s loading speed, mobile responsiveness, broken links, or outdated content can quietly destroy conversions. Search engines pick up on these signals, and your rankings take a hit. A well-maintained website: ● Loads faster ● Is less vulnerable to hackers ● Keeps users engaged ● Supports long-term SEO performance The best part? You don’t need a massive agency for this. A freelance web designer in Singapore often offers maintenance plans that are budget-friendly and personalized — something big firms struggle to match. The great thing about working with a freelance web designer in Singapore is flexibility. Most offer ongoing support packages that scale with your needs — whether you’re a startup with a 5-page website or an SME with e-commerce integrations. Some even offer: ● Monthly reports ● SEO audits ● Content update services ● Priority support for urgent issues Plus, since many freelancers were involved in your site build, they know your setup well and can troubleshoot faster. Maintenance Isn’t Optional, It’s Smart Business In Singapore’s highly competitive online market, maintaining your website is no longer optional. It’s not an “extra” service or a “nice-to-have” — it’s a non-negotiable investment in your digital future. Whether you’re running a small local business or a growing e-commerce store, regular website maintenance ensures: ● Maximum performance ● Stronger security ● Better SEO ● Happier users ● More sales The digital world never sleeps, and neither should your website’s upkeep. Visit our site : ** censored link ** #Ongoingwebsitemaintenance #freelancewebdesignerinSingapore

In the digital marketing age, you might think physical marketing tools like flyers are obsolete. But that couldn’t be further from the truth. When designed correctly, a flyer is a compact, high-impact marketing tool that grabs attention, delivers your message clearly, and drives real results — especially for local businesses in Singapore. Whether you’re promoting a grand opening, limited-time sale, product launch, or corporate service, a well-crafted flyer can: Reach a targeted audience Deliver instant impact Provide high ROI on a low budget But here’s the catch: it’s not just about what you say — it’s how you present it. And that’s where flyer design comes into play. Let’s explore how businesses can use flyer design effectively and why working with a pro like Subraa makes all the difference. What Makes a Good Flyer Design? An effective flyer is not just a piece of paper — it’s a mini-sales pitch, delivered visually. Here are the essential ingredients that make a flyer truly work: Eye-Catching Headline The headline must grab attention in under 3 seconds. Use power words, questions, or bold offers. Example: “50% OFF This Weekend Only!” “Need a New Website? Let’s Talk!” Make it BIG, bold, and easy to read at a glance. Clear Branding Your flyer should reflect your brand identity — use your logo, brand colours, and fonts consistently. This builds trust and ensures people can connect the flyer to your business instantly. Visual Hierarchy Use contrast, whitespace, and font sizes strategically. Readers should be able to skim the flyer and still get your message. A well-structured flyer tells them: What’s the offer? Why should they care? What should they do next? Call-to-Action (CTA) Every flyer needs a strong CTA. Think: “Call now” “Visit our store” “Scan the QR code” “Show this flyer for 10% off” The CTA should be bold, direct, and impossible to miss. High-Quality Images Use sharp, relevant images. No pixelation, no clutter. Images speak louder than text. If you’re a restaurant, show mouth-watering dishes. If you’re a salon, flaunt your best before-after shots. Where Flyers Work Best in Singapore Flyers work especially well for hyperlocal marketing. Here are some real-use cases: Retail Stores & Cafés — Promotions, opening events, seasonal sales Real Estate Agents — New listings, open house announcements Gyms & Studios — Class schedules, trial offers Freelancers & Designers — Service promos, portfolio highlights Events & Exhibitions — Launch invitations, ticketing info F&B Outlets — Delivery menus, bundle deals Flyers can be handed out at malls, MRT stations, cafes, community centres, or mailed directly to HDBs and condos. They’re perfect for getting instant attention in high-footfall areas. Common Flyer Mistakes to Avoid If your flyers aren’t converting, these could be the culprits: Too much text No clear value proposition Low-resolution images Weak or missing CTA Poor layout and colour contrast Outdated info or contact details Flyers only have a few seconds to impress. Clarity and design matter more than ever. Why Hire a Professional for Flyer Design in Singapore? You might be tempted to DIY your flyer using a free tool. But here’s the truth: A poorly designed flyer will get ignored, trashed, or forgotten. A professionally designed flyer drives calls, sales, and foot traffic. That’s why businesses trust freelance designers like Subraa to create flyers that: Look professional and polished Reflect your brand accurately Are print-ready with correct bleed/margins Are designed for action and conversion Whether you need a flyer for an event, product promo, or service campaign, Subraa offers custom flyer design services that deliver results. Subraa’s Flyer Design Services As a trusted freelance graphic designer in Singapore, Subraa has worked with SMEs, startups, and large companies to create impactful marketing materials — including flyers, brochures, and banners. With Subraa, you get: One-on-one consultation Creative concepts to choose from Print-ready formats (PDF, AI, PNG, etc.) Fast turnaround Affordable, fixed pricing View flyer design portfolio and request a quote at www.subraa.com Final Thoughts: Flyers Still Work — If You Get Them Right Flyers may be old-school — but when designed with intent and creativity, they’re a cost effective, high-impact tool that gets your message out fast. Whether you’re reaching out to local customers, promoting an offer, or launching a new product, the right flyer design can make all the difference. Don’t just print for the sake of printing, design to convert. Need Professional Flyer Design in Singapore? Work with Subraa — Singapore’s experienced freelance designer, for stunning, conversion-driven flyers that work in print and digital. Contact today via www.subraa.com

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