My LO uses Earth Mama. The 2-in-1 head to toe wash in 1L can last me 1 year plus, so the cost is worth it. It dispenses bubble rather than liquidy output which I actually prefer. I also use the same brand for baby’s diaper cream :)
I am using Pureen Kids Yoghurt Head to Toe Wash. Economical.
Im using cetaphil . For hair and body