Are baby fair deals really cheaper than normal retail prices?

I normally do not like to go for the baby fair sales as the queue and crowd are turning me off. I normally stock up my baby items like wet wipes and diapers from qoo10 deals. For baby bath and lotions, I stock up from spring maternity during their sales. For baby clothes, I will purchase from overseas spree e.g. babyGAP, Gymboree and etc.