Are baby fair deals really cheaper than normal retail prices?

It really depends. It's quite difficult to say which brands are cheaper as the promotions do not run the same at every babyfairs. I generally stock up on the following brands because they are cheaper. - Mustela - California Baby - GOO.N Other items would depend at what stage my baby is. Like for example during the January babyfair, I was preparing to start on solids so I bought feeding equipments, mats, more bibs and Philip Avent 2in1 steamer. Also, some promotions are just as good as the ones on Qoo10 e.g. Organic Story. But note that vendors are quite generous with samples during the fair so I usually end up with a lot of products at home