3 months pp and my c sect wound has formed into keloid now

Oh I really feel you on this, three months postpartum, running on no sleep, and remembering to apply gel twice a day is honestly the last thing on your mind, so please don't be too hard on yourself! From what I've heard, it's not too late at all, keloids can still be treated even after a few months, so the key thing is just to start being consistent now. Some mums I know have had good results with silicone-based products like scar sheets or silicone gel, which work by flattening and softening raised scars over time, my neighbour actually tried a silicone scar sheet after her c-sect and said it was easier to stay consistent with than gel because you just stick it on and forget about it. A few others mentioned that switching to something like Hiruscar or a similar scar gel helped when they had trouble keeping up with thicker gels, though some felt results were slow and you really need to commit for a few months to see a difference. That said, since yours has already formed into a keloid, it's really worth going back to your doctor or a dermatologist, they can advise whether you need something stronger like steroid injections or other clinical treatments on top of any topical gel. You've got this, mama!