Ive been using Similac up till 1 years then switch to Nan Pro. It depends on your newborn. Not all recommended brand suits newborn. There are a lot of brands like Similac, Nan Pro, S26, Dulac (Dumex), Enfamil, etc. And if they are lactose intolerant or cant properly digest drinking cow's milk, there are also brand like goat's milk or soy milk. So for start maybe you want to try Similac, perhaps?
Personally recommended Similac Stage 1. It has less sugar content.