Heard that there are plans to launch in Singapore too. Knowing how savvy and technologically inclined our society is, this BabyNes thing can actually take off. It's alot like capsule coffee. But personally, I would not buy it. I'm okay with mixing my own formula. It'll be extra costs that isn't necessarily essential.
http://www.sg.cpm-int.com/our-clients/nestle-babynes-in-store-sales-promotions-merchandising-