Alamak, gatal perut masa hamil tu memang torture kan, especially when it gets so intense you can't stop scratching! Kau dah 37 weeks so dekat dah nak lahir, tapi I feel you, a few of my mum friends swear by cooling methods like applying a cold, damp cloth or even a cool (not ice-cold) compress regularly, or some of us try putting moisturiser in the fridge untuk apply sejuk-sejuk, sebab gatal tu sometimes better with cooling sensation than with creams alone. Since the regular cream tak jalan, maybe try Mama's Choice Stretchmark Cream & Serum together (pregnancy-safe and breastfeeding-safe!) sebab formula dia lain sikit, and some of us found the serum helps more than cream alone for that intense gatal feeling. Tapi honestly if the itching is really unbearable or spreading, better check with your doctor kasi confirm nothing serious like cholestasis, especially dah masuk third trimester, better be safe, kan? Meantime, try loose cotton clothes, avoid hot showers, dan resist scratching macam possible if you can (I know, easier said than done lah).