Hey mama, cracked or sore nipples are the worst, I remember sobbing through feeds kaya I totally get it! I've tried a few brands and honestly, Mama's Choice Nipple Cream works really well for me, it's made to be safe for baby during breastfeeding so walang guilt, at it actually soothes the pain pretty fast compared sa iba na I tried. Other moms swear by lanolin or even coconut oil din, but if you want something specifically formulated and tested, Mama's Choice is worth the investment.