I used Huggies naturemade for my newborn. I had samples from a few brands but none of them feels soft as compared to Huggies naturemade.
I had samples from: Genki, Goon, Merries, Offspring, MamyPoko and Drypers. The above all feels more “plasticky” (except for Merries) compared to Huggies IMO.
All can be requested on their respective websites.