Hi! Technically yes, I'd say it counts as screen time since it has a digital display, pero honestly not as heavy as watching YouTube or Netflix kaya I don't stress about it the same way, VTech toys are more interactive and educational, so less passive. Depende sa bata mo kung gaano siya engaged, pero if he's learning letters and numbers while playing, I think it's a fair balance compared to pure screen consumption! You're doing great by being mindful about it, that's what matters most, na aware ka lang ng kung ano ang inooffer sa bata mo at na di siya stuck sa screen all day. Keep it balanced, and you'll be fine!