Ay alam ko yan, sobrang annoying talaga ng itching sa areola lalo na during pregnancy! A few of us sa mommy group namin experienced the same thing, it's usually just the skin stretching and getting ready for breastfeeding, kaya super sensitive at prone sa dryness. I'd suggest avoiding alcohol na sa area na yan (it can dry it out more) and try moisturizing with something gentle like lanolin or coconut oil instead, pero honestly better to ask your OB about it sa next checkup para sure, especially since may wound pa from scratching, they might recommend something safe for pregnancy. Kati lang talaga yun usually pero peace of mind is worth it, no? Praying the itching subsides soon, mama!