Stretch marks

This was one of my concerns too. Asked for recommendation from many and most votes were for Palmer's cocoa butter lotion and bio oil. But upon reading I realized it highly depends on genetic. So what is suitable on one person may not be as effective on another person. The lotion n oils helps in reducing a bit. I'm currently week 22 and using Palmer's. Planning to use bio oil in 3rd trimester. Palmer's and bio oil is more economical. I heard good reviews about Mustela as well. but it's slightly expensive than the other 2.