I think your skin is crying for help as it is stretching. Apply a heavy moisturiser on a regular basis, cocoa or shea butter are good options. They’re often used as base ingredients for stretch mark creams and usually don’t contain alcohol, paraben or phthalates. You can start applying even before you see any baby bump. I didn’t apply until I see visible stretch marks and panicked. That was already in my 7th month. Although it had already appeared, still not too late to lighten the marks. Make it part of your daily routine even after birth. AND DON’T SCRATCH!
apply moisturizer
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