It varies from woman to woman.
For me, since I had natural delivery, I started my post natal massage 5 days after I gave birth for 10 days.
Women who had C-section, it is advisable for them to only start 4 to 6 weeks after giving birth.
5 days later for natural delivery - I got a 14 day package starting from 7 days. 1 hour for me and 20 mins for bub