How old is your baby? I suggest to help your baby differentiate day and night. During the day, be more active, play and talk to your baby a lot. At night, be more calm, no more active plays rather you can opt to play soothing sounds or lullabies. We have dim light and seems like a signal to my baby when I switch off our main light and use dim light instead, she knows it's sleeping time. We do this every night, and we co-sleep which I believe also help my baby to feel secure and sleep peacefully at night.