Look for Fluoride & Abrasive content, sila yung essential para ma-protect ang teeth for cavities at para malinis ang teeth. :) Check this out para malaman natin ang differnet content ng toothpaste. :) http://www.colgate.com/en/us/oc/oral-health/basics/selecting-dental-products/article/what-is-in-toothpaste-five-ingredients-and-what-they-do-0814