Honestly, most of us mummies start applying cream around 3-4 months pregnant sebab tu's when the belly really starts to show, and consistent application is way more important than starting super early, apply every single day on your belly, boobs, and thighs, jangan malas. A few of us tried Mama's Choice Stretchmark Cream and Serum together, and they're pregnancy-safe so you can use from the start without worry, the combo of cream for moisture and serum for the deeper layers really does help, and honestly dah nampak the difference compared to yang just pakai body lotion je. One of my mum friends swears by applying right after shower when skin is still damp, plus drink lots of water and don't gain too fast, the cream helps but genetics and hydration play a big role jugak!