Newborn 13 days keep crying for latching

my newborn can latch for half hour and the moment I put her down, she starts to cry. Tried to burp her im case colic, soothe her by carrying her but all these doesnt stop her crying. She cry so loudly until her face turn red. I have no choice but to latch her back again. This cycle can continue for many times as long as she is not sleeping. She used to sleep 2-3hours before feeding but now with this habit, she sleep at most half hour and keep crying till i latch her. Is it normal for newborn to behave this way? If everytime she cry i latch her, will i be overfeeding her?