1. Can apply some pure coconut oil and air dry it for 10 minutes. It promotes healing. Do this after every feed/pump to soften your nipple. Softer nipple, less crack.
2. Can soak nipple in epsom salt and warm water as well for 5-10 minutes to soothe the pain. Make sure to wash off after every soak.
3. Wear nursing bra with breast pads or use a breast shell in between breast and nursing bra to reduce friction.
4. If need to, do take a break from direct latching. Hand express milk for your baby to drink from either a feeding cup, syringe, or bottle (if you are using).
5. Do check the latch to see if it’s correct. Baby’s lips should look like fish and have a deep latch up to your areola. Side lying feeding position helped me to direct latch without pain! Do try that.
Hope these helps!