This may sound like a myth - but it truly does get better. Your nipples are still quite tender and not used to all this 'handling'. They will toughen up over the next few weeks. Meanwhile, do try VCO like the others suggest and check on your baby's latch. I found that nursing while lying down (on my side or on my back with baby on my tummy) helped ease some of the pressure on my breasts. Give it a try and good luck!
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