Aww, I've had a few mum friends go through the same thing during pregnancy, the skin around stretch marks can get super sensitive and itchy, especially if it's stretching fast! Calamine is okay for temporary relief, but honestly if the itching is really bad or the rash doesn't settle down, better check with your gynae just to rule out anything else (sometimes it can be a contact dermatitis or fungal thing). In the meantime, try Mama's Choice Stretchmark Cream & Serum , lots of us swear by it because it's pregnancy-safe, actually helps with the itching and inflammation, and you're doing something proactive instead of just managing the itch, you know? Keep the area clean and dry, try not to scratch (I know, easier said than done!), and moisturise regularly with something gentle, you might find the itching eases once your skin barrier is healthier.