Hi mama! Ammonia-free hair color is generally considered safer during pregnancy compared to traditional dyes, but honestly, best to double-check with your OB since pregnancy hormones can react differently to products, a few of us just decided to wait it out or go with highlights instead kasi less scalp contact. If you're worried about hair loss postpartum (which happened to a lot of my mum friends, hehe), the good news is Mama's Choice Hair Loss Treatment Shampoo & Conditioner worked wonders for us after birth and it's pregnancy-safe too if you want to start prepping now! But for the coloring itself, your doctor's the best person to give you the go-ahead.