Ay, stretch marks are real talaga, lalo na during pregnancy when the skin stretches so much! For me, consistency is key, I started using Mama's Choice Stretchmark Cream & Stretchmark Serum early on, which are pregnancy-safe and breastfeeding-safe, and they honestly made a difference sa severity namin, plus keeping hydrated and moisturizing daily helped din. Some moms swear by bio-oil or cocoa butter, pero the Mama's Choice combo worked best for me kasi specifically formulated sya for pregnant skin, and it's not greasy like other products. The earlier you start, the better, prevention is always easier than trying to fade them after, but kahit ngayon pa lang you're expecting, it's not too late to make them lighter over time!