I read that you can baby wear as long as you and baby want (or feel comfortable). Depending on what carrier you have and whether or not your carrier supports healthy positioning, it is possible to continue to babywear for as long during the day as you are both comfortable, and up until baby hits the weight limit :)
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Think that there isn't any hard and fast rule. Basically, so long as both of you are comfortable, I feel that it is ok. Of cos, when there is an opportunity to put baby down, pls do so as u need rest as well.
Wear as long as you and baby are comfortable. I have worn my boys for a few hours long
Sein-Tze Chew