Mama, honestly the best thing is to start early and be consistent, I used Mama's Choice Stretchmark Cream throughout my pregnancy and paired it with their Stretchmark Serum, and they're pregnancy-safe and breastfeeding-safe pa, so walang worry. A few of us mums tried different brands pero parang this one talaga ang consistent results, especially if you massage it in every morning and night on your belly, chest, and thighs. Hydration from inside (drinking lots of water!) also helps, kaya combine mo yung lotion with that and you're doing your best na!