How to encourage kids to eat vegetable??

In my house, we leave vegetables on the table and we don't push the kids to eat more of anything. I think in a lot of households, vegetables are stigmatised in a strange way, so a lot of kids shy away from them as an act of defiance. For us vegetables are a normalised and I guess "marketed" well, so we've never had much problems - obviously this can differ from kid to kid as well :)