How do you make brushing teeth a fun time for toddlers?

Firstly, we have established brushing time as a routine and my lo cannot get away with it :-) To make it more fun, we've bought him a colourful egg timer so he knows when it is time to stop and rinse. I have also bought him an electric toothbrush and he loves it. Encourages him to be more independent and he likes it that way. And of course, his toothpaste are those sweet baby toothpaste. We will gradually change to the minty ones when he is ready. And finally, we cheer him on!! :-)